The Hidden Truth on Critical Lens Essay Uncovered

The Hidden Truth on Critical Lens Essay Uncovered Understanding Critical Lens Essay Writing was her simple method of escaping. Were preparing for the approaching English Regents and the goal for the site is to assist people feel more comfortable and prepared for the English Regents. Students lead busy lives and frequently forget about an approaching deadline. Therefore, many students and employees decide to purchase affordable essay rather than writing it themselves. When you've finished the introduction, you should take care of the human body of the essay. In case you have any questions, please don't hesitate to get in contact. The sort of essay you're looking for will be offered to you within the deadline provided to you. Now you can get genuine college essay online, one that is going to fit your financial plan and get your work done too. Critical Lens Essay for Dummies Writing quality essays is the principal role of our services. It is wise to look for the one which has a fantastic reputation and offers high-quality papers at very affordable prices. Our site provides custom writing help and editing aid. Download the internet Casino software today and you may play our totally free casino online, and be on your way to the fun and excitement of Vegas style internet casino gaming! As an issue of fact, a crucial lens essay is centered on highlighting powerful and weak points of a certain quote. An essential lens essay use two parts of literature and analyzes their portrayal of a certain statement or quote. It is a kind of the critical analysis essay which focuses on the interpretation of a direct quote from a piece of literature. In fact, it allows you to disagree with the quote if you have the right literary support for that assertion. Details of Critical Lens Essay Writing is a present that comes naturally. What's a Critical Lens Essay. Writing a critical essay is easy so long as you choose the perfect quote on that you are able to writ e best or research well the ones that you cannot. Though some of you might never had written a critical lens essay in your whole life, by following the above mentioned steps which you will certainly find it simpler to compose such essays when required. It is critical to select the topic that will interest you. Introduction The very first section of an essay is the introduction. You're able to easily buy unique college essays and don't neglect to tell friends and family about it. An exceptional quantity of writing was devoted to the topic of race. The goal of the important lens essay is to gauge the students ability of her or his reading, writing and critical thinking abilities. Do you face a scenario, when you have to finish an assignment, but you need zero idea how to compose a crucial lens essay. For a more elaborative standpoint, you can construct up more elements based on the requirement of your essay paper. Then goes the principal idea of your essay, that's the consequence of your private reflection on the matter. You will need to present your arguments and attempt to convince the reader to agree with your perspective. Acritical lens essayis a kind of essay aimed toward giving a personal interpretation and analysis of a particular quotation or statement, proving ones opinion with the aid of literature references. The main stage of the procedure for drafting a crucial lens essay is devising critical introduction. Each step is going to be followed by the appropriate portion of a critical lens essay example to create the guideline even more clear. When drafting a normal crucial lens essay, the key phase involves creating a suitable outline. The most important stage of the procedure for drafting a crucial lens essay is devising the introduction. Because you're choosing a writer, you may use the spare time to study. So should you need to employ college essay writer online, we're just the people that you want to contact. Actually, a seasoned writer can get the job done much faster than any s tudent as they've been writing academic assignments during their entire life. While it's the case that there are a few excellent writers in college some find it extremely tough to write. Adhering to the thesis, it's often prudent to include a concise review of the relevant sections of the text. Though it includes a word critical in its name, it's not intended to be a vital piece. The outline represents an overall picture of the entire paper, presented succinctly. Before you commence writing your outline, however, you will need to work out a couple specifics. Type of Critical Lens Essay Critical analysis usually means that the author needs not just to earn a claim, but also to back this up with a judgment from a reliable source or, better, scientific research. As your paper concerns the complicated interactions between multiple texts, it is very important to explain what you'll be doing the introduction. Fear is the principal source of superstition, and among the key source s of cruelty.

My Year Of Meats, By Ruth L. Ozeki - 941 Words

How The Media Shapes Us Media has a strong impact on the way we perceive what is good or bad. In the end it is all about money and not about the welfare of people. The media will manipulate ideas around to persuade us to see only the good side but not the bad. Due to the patriarchal nature of our society, women aren’t in any leading media stories instead the appealing women are telling the stories. In the novel, My Year of Meats by Ruth L. Ozeki, features a Japanese-American documentary filmmaker Jane Takagi-little in the show â€Å"My American Wife,† sponsored by the BEEF-EX to promote meat consumption of the people in Japan. They show how the media want American to be seen as attractive white women cooking in their show. Jane tries to use the power of the media to show authentic American housewives by including different types of women. She also exploit BEEF-EX of their manipulative use of media to show the dark secret behind their meat and Using the media is how they promot e their meat as healthy meat. Nguyen The media has set the view of women being the ones to stay at home and take care of house chore while men become the bread maker of the house. She features different women from Japan and America; Akiko Ueno, Jane Takagi-Little, and Suzie Flowers. Ueno is a traditional Japanese wife that’s shy and does women dutie of house chores. Flower is an American housewife starred in theShow MoreRelatedAnalysis Of Ruth Ozeki s My Year Of Meats Essay1395 Words   |  6 PagesA central theme within Ruth Ozeki’s My Year of Meats is the idea of authenticity. It appears in the very core of the show My American Wife!, where the goal is to find â€Å"authentic,† â€Å"attractive† wives with attractive families and lifestyles so that BEEF-EX can make meat look appealing to Japanese viewers. However, many characters in the book have different views on what authenticity means, and the definitive definition is never r evealed by Ozeki. In fact, My American Wife!, the authentic reality showRead MoreFeminism in My Year of Meats Essay1460 Words   |  6 PagesAmanda Shaw English Comp 3 The Message of Meat Ruth L. Ozeki, in her novel My Year of Meats, utilizes epiphanies in her development of female characters in order to reveal the flaws of a patriarchal society. These epiphanies are employed in order to emphasis that women should take charge over their lives and to not be constrained to keeping secrets as a result of their fear of repercussion. Ozeki presents a vision of a progressive, feminist global community through her characters Akiko and

Application of Psychological Theories

Question: Discuss about theApplication of Psychological Theories. Answer: Introduction The human memory is very fragile. The initial process for the acquisition of the knowledge is slow and is effortless. In addition, once the mastery has been achieved, the knowledge should be exercised more periodically in order to mitigate the forgetting (Crain, 2015). Understanding of the cognitive mechanisms of the memory can be longstanding goal for the modern experimental psychology, with much hope for the understanding for the will to lead to the practical techniques, which support the learning as well as retention. Education has always been awash for the new ideas about the learning as well as the teaching (Tyner, 2013). The teachers are regularly been bombarded with the suggestions for the reform. The psychological theories are good at explaining why than at making the predictions, in parts because the behavior is the multiply determined. The theories, which will be discussed in this essay, will be classical psychology-dynamic theory, Social Learning theory and the cognitive t heory. The use of these theories will examine how they motivate an individual in order to be able utilize the memory techniques in enhancing on their learning. Social Learning Theory Learning is social, based on the social learning; studying is typically an intellectual task, which happens in the interpersonal framework as well as the Modeling. People generally understand by means of observing a behaviour along with the positive or perhaps the negative outcomes of the behavior (Neimeyer, 2015). Basing on these point of view people could consequently manage to extorted information in relation to the noticed behavior, after which make the decision depending on that information. The behavior of the student could affect on their environment just as the environment of the learner impacts on their behavior (Siemens, 2014). Understanding on the cognitive learning process as well as the relation to the social context could help the learners to plan better on the instruction and the social environments of the classroom. When planning on the activities, which limit on the social interaction, it is important to note what is helping as well as hindering the learners in the p rocess of learning (Neimeyer, 2015). The use of this theory can help to motivate the leaners. The learners have a good reason or perhaps the motivation to reproduce on their behavior. Understanding what getsthe learners to school each one, each day might be complicated, also it might varies for each person. Utilizing the situations for the effective Modeling depend on the numerous cognitive as well as be behavioural process for instance attention, retention along with motivation (Siemens, 2014). These processes could help to capture on the learners attention or perhaps model on their behaviors later. The essence of any learning is the capturing as well as maintaining of the attention of the learner, which is the key factor. The use of the social learning theory suggest that the learners need to be motivated in their learning (Currie Atkinson, 2015). The motivation can essentially originate from the reward or the punishment, as when the learners are in the similar situation they cou ld imitate or perhaps avoid on the behavior based on their experiences. According to Bandura, highlights that it is only the external reinforcement, which impact on the learning as well as behavior, but the internal reward, which is regarded as the intrinsic reinforcement, are significant (Siemens, 2014). The internal reinforcement usually comes from the feeling good after undertaking a successful task or perhaps a behavior. Psychology-Dynamic Theory This theory focusses on how the inner energies as well as the internal forces interact in order to affect the emotional development. The concentrate in the psychodynamics theory is the link, which is available between the energetics of the emotional condition in the id, ego along with the super-ego since they relate with the initial childhood advancement and processes (Walton, 2014). Depending on the Freud is the ego, which that envisions as the battling for the several forces. The id is normally the unacquainted reservoir for the libido, the psychic energy that fuels on the intuition as well as the psychic techniques (Lenz, 2014). The ego generally function as the common manager of the individuality , therefore creating on the choices in relation to the pleasures which can be participated in at the demand of the id , personal safety requirements along with the moral dictates for the superego which would be followed . The superego generally describes the repository for personal moral values, which can be split to the conscience that is on the internalization for the modern society guidelines along with the restrictions in addition to the ego ideal, which can be on the internalization of one goal (Crain, 2015). The psychodynamic model generally concentrate on the dynamic interaction between the id, ego along with the superego. Additionally, it has a tendency to explain or maybe analyse behavior and mental state concerning the innate emotional forces (Siemens, 2014). The psychodynamics is divided continues to be put into the interaction of the emotional and the motivational forces which influence the behavior and the mental states. The second is on the inner forces, which affect the behavior. In accordance with Freud, the development of the personality occurs during the childhood (Currie Atkinson, 2015). During every one of the stage, the child is normally offered the conflict between the biological drives as well as interpersonal expectation. Successful navigat ion of the inner issues might lead to the dominance of every of the development stage and ultimately to be fully develop fully individuality. The personal desires on the framework of id, ego and superego ascertain precisely how we act as well as approach the world (Kintsch Vipond, 2014). The balance of a particular circumstance in the learning process is established about how we solve on the conflict that is between the overarching behavioural tendencies of the biological aggressive and the pleasure that is seeking the drive as well as the socialized internal control. Cognitive Theory When individual say the word learning they usually mean to think about the brain. The basic concept for the learning is essentially the viewpoint for the cognitive learning theory. The theory has been used for explaining the mental processes since they are influenced by both the intrinsic as well as the extrinsic factors that eventually would result to the learning of a person. The cognitive learning usually implies that the various processes in regards to the learning could be explained as well as analyzed using the mental processes initially (Hambleton Zaal, 2013). It highlights that with an effective cognitive processes, the learning could be much easier as well as new information could be stored in the memory for a very long time. On the other perspective, the ineffective cognitive processes could result to the learning difficulties which could be seen anytime especially during the lifetime of the person (Kintsch Vipond, 2014). In the individual environment interaction, the hum an beliefs, the ideas as well as the cognitive competencies are usually modified through the external elements such as the supportive parent, or perhaps the stressful environment. In the individual behavior interaction, the cognitive processes of individuals usually impact on their behavior. The performance such as the behavior could be modified on the way individuals think (Hambleton Zaal, 2013). It is important to note that the learning is social and it is not isolated, as individuals learn while they are interacting with each other through the various shared activities as well as through the language, as they are discussing, share the knowledge as well as the problem solving especially during the tasks (Currie Atkinson, 2015). In the use of the cognitive theory, it advocate that when individuals changes their thoughts, they could change on their mood, decrease of the anxiety, or perhaps improving on their relationship. Conclusion Individuals improvement of the memory is much easier than it sounds. Most individual think that memory as static as well as unchanging. In psychology, an individual can improve their memory using the various theories that have been researched by different authors. This essay has focussed on three theories, which could be employed by the learners in order to enhance on their memory. In this essay, will be classical psychology-dynamic theory, Social Learning theory and the cognitive theory. The use of these theories the psychologist have elaborated on how they could be used in order to motivate individuals so as to utilize these memory techniques to enable them in their learning at the CDU and beyond. The learners usually respond to the unfairness in their environment, they learn from the various consequences of their own actions and the repeat of their behavior which lead to the positive results. The learners are usually motivated in order to exert on the effort if they see their own actions, which could lead the outcomes, which could get them to the rewards that are desired. None of these theories, which have been presented, is complete on their own, but each of the theories provides individuals with the framework that could be analyzed, interpreted as well as managed behaviors while learning. References Crain, W. (2015). Theories of development: Concepts and applications. Psychology Press. Currie, S., Atkinson, L. (2015). The application of psychological methods, models and theories to the understanding of health in the pregnancy and postpartum period: A review of a BPS-funded seminar series. Health Psychology Update, 24(2), 56. Hambleton, R. K., Zaal, J. N. (Eds.). (2013). Advances in educational and psychological testing: Theory and applications (Vol. 28). Springer Science Business Media. Kintsch, W., Vipond, D. (2014). Reading comprehension and readability in educational practice and psychological theory. Perspectives on memory research: essays in honor of Uppsala University's 500th Anniversary, L. Nilsson, Editor. 1979, Lawrence Erlbaum Associates, 329-65. Lenz, T. L. (2014). Developing lifestyle medicine tools from psychological theories. American Journal of Lifestyle Medicine, 8(1), 28-30. Neimeyer, R. A. (Ed.). (2015). Death anxiety handbook: Research, instrumentation, and application. Taylor Francis. Siemens, G. (2014). Connectivism: A learning theory for the digital age. Tyner, K. (2013). Development of mental representation: Theories and applications. Psychology Press. Walton, G. M. (2014). The new science of wise psychological interventions. Current Directions in Psychological Science, 23(1), 73-82.

Jenica Henry Essays - Restoration Comedy, The Way Of The World

Jenica Henry Honors English22-001 Dr. Ross Wheeler Paper1 Draft 1 The Way of the World is a comedy of manners in five acts by William Congreve. Performed and published in 1700 the play ridicules the assumptions that governed the society of his time, especially those concerning love and marriage. The plot concerns the efforts of the lovers Millamant and Mirabell to obtain the permission of Millamant's aunt, Lady Wishfort, for their marriage. Despite a scheme that goes wrong and after several misunderstandings are cleared up, the two finally obtain her consent. This essay will discuss the actions of Mrs. Marwood. Though she is a minor character, her motives in the play lead her to help in the distruction of Mirabell's scheme. In the second act we find that Mrs. Fainall and Mrs. Marwood both hate men. As they begin to conspire, we see Marwood's manipulative abilities going to work, convincing Mrs. Fainall that she should divorce her husband. In Public the Fainall's seem to get along, they even seem to be able to tolerate one another. However, following their short interactions, both husband and wife go off with a lover, either past or present. Fainall went off with Mrs. Marwood, the woman he loves, and Mrs. Fainall went off with Mirabell, one of her long time lovers before her marriage. This pairing off did not truly bother either of the Fainall's in that since niether loved the other, they did not feel loyal to each other. Their marrage was based solely on image and in no way love. Therefore they did not feel guilty about being with the person they loved most in the world. Through these conversations, the plot to wed Mirabell and Millamant is revealed to the audience. This seems to be a long and intricate plan with a lot of things depending on the reactions of Lady Wishfort and the secrecy of the plot. Unfortunately, Mrs. Marwood sees Foible conversing with Mirabell and for a moment, all seems lost, but Foible convinces Lady Wishfort that she did not speak to Mirabell volutarily and that he coerced her into speaking with him. She also told Lady Wishfort that Mirabell had insulted her, which made Lady Wishfort extremely mad and so she desired to seek revenge on such a bold and stubborn man. She was willing to do almost anything to keep Mirabell from inheriting his uncle's fortune, even go so far as to marry the unknown uncle herself. Ironically, the plan is almost foiled again when Mrs. Marwood overhears the entire plan as Mrs. Fainall speaks with Foible. In order to work against the plot without directly coming out and uncovering it, Marwood plants opposing thoughts into the mind of Lady Wishfort, and so in this way, undermining the efforts of Mirabell and Foible. Mrs. Marwoods intention are to help Fainall extort money out of Lady Wishfort. In addition to advising Lady Wishfort, Marwood plans to use Fainall to get back at Lady Wishfort, Millamant, and Mirabell. She writes a letter that reveals to Lady Wishfort the entire plan including Waitwell's impersonation of Sir Rowland, and even Millamants involvement with the unapproved contract. However, during this time, Lady Wishfort is encourageing Millamant to become involved with Sir Wilfull, but Millamant is only interested in Mirabell. Finally, Lady Wishfort is courted by Sir Rowland, all is going well until the letter arrives. When Lady Wishfort reads the letter, she is confused and shocked at first. Waitwell tries to justify the letter and so offers to prove his identity as Sir Rowland. However, since Fainall knew about Marwood's plan to use the letter, he was waiting to arrest Waitwell. Lady Wishfort in turn was scolding Foible and proceeded to basically throw her out of her home. Over the next few moments, all of the inter-relationships that had been hidden throughout the play were uncovered as Fainall attempted to legally pressure Lady Wishfort into turning over her fortune to her daughter and therefore giving the money to him. Without fail, Mirabell comes to the rescue with a legal document that turns over all moneys to himself, signed and witnessed by persons who were present. So in the end, Mirabell is allowed to marry Millamant as a reward for saving Lady Wishfort's fortunes. This play was very interesting and difficult to understand in the beginning, but as the plot began to unfold and the relationships began to be discovered, the story was a little more understandable. The characters themselves were not necessarily deep, but the inter-relationships were important to the

Macintosh vs. IBM essays

Macintosh vs. IBM essays The IBM and Macintosh computers have been in competition with each other for years, and each of them have their strong points. They both had their own ideas about where they should go in the personal computer market. They also had many developments, which propelled themselves over the other. It all started when Thomas John Watson became president of Computing Tabulating Recording in 1914, and in 1924 he renamed it to International Business Machines Corporation. He eventually widened the company lines to include electronic computers, which was extremely new in those days. In 1975 IBM introduced their first personal computer (PC) which was called the Model 5100. It carried a price tag of about $9,000 which caused it to be out of the main stream of personal computers, even though their first computer did not get off to as big as a start they had hoped it did not stop them from continuing on. Later on IBM teamed up with Microsoft to create an operating system to run their new computers, because their software division was not able to meet a deadline. They also teamed up with Intel to supply its chips for the first IBM personal computer. When the personal computer hit the market it was a major hit and IBM became a strong power in electronic computers. Phoenix Technologies went through published documentation to figure out the internal operating system (BIOS) in the IBM. In turn, they designed a BIOS of their own which could be used with IBM computers. It stood up in courts and now with a non IBM BIOS, the clone was created. Many manufacturers jumped in and started making their own IBM Compatible computers, and IBM eventually lost a big share in the desktop While IBM was just getting started in the personal computer market, Apple was also just getting on its feet. It was founded by Steve Jobs and Steve Wozniak in 1976. They were both college drop outs, Steve Jobs out of Reed Col...

Editing Essay Online

Editing Essay Online Editing Essay Online Editing Essay Online Is Necessary One of the main problems students face in their essays is abundance of mistakes in their essay writing. Due to this fact, a lot of brilliant works receive rather low grades, as grammar mistakes are those to spoil the whole impression of work and to irritate professors. That is why if you do not want to irritate your professor, better proofread your essay carefully, or if you are not sure whether you are able to correct all the existing mistakes, better make use of editing essay online: Editing Is the Process of Reading When you read your essay on your own trying to edit it, as a rule, you do not see all the mistakes you have made. Of course, you can edit your essay in a rather good way, however, still, it is almost impossible to edit essay in a perfect way, if not being a professional editor, of course. That is why it is recommended to appeal to editing essays online in order to ensure the absence of mistakes in your writing. Editing essay online is always simple and fast procedure. You give your essay to one of our professional editors, make deal about the deadline, and wait for a little. Our service differs from other services of editing essay online as we do not only correct all the existing grammar mistakes and slips of the tongue you make but also we revise the structure of your essay if it needs to be revised and arrange your writing according to all the existing requirements and demands from it. Eliminate Poor Paragraphs! We rewrite poor paragraphs of your essay and give you useful pieces of advice for future in order you not to repeat your mistakes once again. However, despite the fact that we offer the highest level of quality of editing essay online, we do not charge an exorbitant price for our servicing as we understand that students could hardly afford to cover the expenses they have, that is why we offer affordable pricing policy to our customers. You see editing essay online is what you need in order to win the highest grade for essay writing. Visit our site, speak to our representatives and you will understand that we are a top quality custom writing company, which takes care of its customers and works for your sake. Do not endanger your grade, edit your essay and get the grade you really deserve. Do not let some mistakes spoil your labour and mood. Read more: Editing English Paper APA Paper Format Stress Management Essay Law School Personal Statement Free Essay Samples

Work of Art Essay Example | Topics and Well Written Essays - 500 words - 1

Work of Art - Essay Example Next what the viewer sees is the man struggling under water to release his hands from the rope tied around, a life and death struggle in which he finally succeeds, and then daring the firing squad that pours bullets at him from above, he swims to the shore safely. The entire sequence is fraught with breath-stopping tension as at one moment, the man seems to be going to die and the next moment, he is again seen to be surviving some how in this race against death. The moment in which the man arrives at the shore of the river, totally exhausted and breathless, yet living and happy to be alive, he sees a small wild flower just near to where he was lying half-conscious. And he is in divine ecstasy seeing that beautiful manifestation of life, especially because the same life a moment before was slipping away from him. Thus the flower becomes a metaphor of his own survival and hope. The film next depicts the firing squad once again closing in on him and he running for life like a amad man. The hunter and the hunted become engaged in a intense saga of killer instinct and survival instinct. Then the film shows the viewer a gate which opens before the running man, and for a moment, it seems that his trial by fire is over and he has safely arrived at his house. The visuals of a woman and a child happily welcoming him reinforces this impression. He is seen running towards them in relief and immense joy. But, suddenly, something invisible seems to be pulling him back at one stroke and the next shot that the viewer sees is the man hanging on the bridge. It is only at this moment that the viewer realizes that the rope-breaking and escape sequence that he/she saw earlier was unreal and was just a last thought, vision or wishful thinking of the man being hanged. There was no escape possible and he died. The film ends here. While watching the film, I have been finding it difficult to even breath as the struggle of the

Reflective journal Essay Example | Topics and Well Written Essays - 250 words - 3

Reflective journal - Essay Example In addition, I also learnt about colostomies. The high point of my day was doing an IVPB successfully with minimal direction from my clinical instructor. The low point was seeing the patient so nauseas and unable to eat anything and there was nothing I could do to help. The patients on the medical surgery floor received great care. However, the unit should be added two more nurses to ease the amount of workload that they have to do. The nurses in the unit should also be trained on how to handle patients with unique medical conditions. Although I did not encounter any challenge, I know that I can always ask for help from any of the nurses on the medical surgery floor. My interaction with patients presents an opportunity to acquire valuable life lessons. Seeing the patient deal with so much pain with a lot of calm taught me the importance of having courage when I am faced with unpleasant conditions. Lastly, my last day on the medical surgery floor provided a great opportunity to acquire practical nursing skills. I am grateful for all the things that I have learned from the other nurses and the patients. In addition, I have been able to identify my strengths and weaknesses. This experience has not only helped me to grow as a nursing profession but also as a

Rolls Royce Essay Example for Free

Rolls Royce Essay a) Company Information. Rolls Royce PLC is the second largest multinational organisation that produces power integrated systems after GE Aviation. Rolls Royce operates in four different types of economic markets which are the civil and defence aerospace market as well as the marine and energy markets. The company makes engines for jets, helicopters, and turboprop aircraft not only do they produce engines but they also install these systems. Rolls Royce PLC has 50,000 engines in service with 500 major airlines. Rolls Royce PLC is a global company that is known in over 50 countries, the name Rolls Royce comes from the last names of its founders, Henry Royce and Charles rolls. The company was initially formed in 1904 to produce cars and car engines. In 1914 it also produced its first aircraft engine, as the company expanded in 1971 it became a PLC, the company was then split into two and sold to a BMW company that is now known as Rolls Royce motor cars LTD. Rolls Royce PLC retained the right of its trademarks so it can use it to operate in the markets it does. Rolls Royce has invested a sufficient amount of money into research n development of its products and technology it uses to produce them. It also invests somewhat  £300 million a year on capital projects. In recent events Rolls Royce was awarded a contract by the ministry of defence to supply those engines for their aircrafts for the next five years, they also secured more than $1 billion worth of orders from an recent air show. b) Information required to aid managers. Managers need to plan ahead they require important information to enable them to run the day to day and future operations of the company. Depending on where your company stands in the economic market and its needs at that particular time it wants to be able to sift through information selecting what is relevant and applying it to the company. Rolls Royce understands how important it is for management data as this coupled with their knowledge and expertise helps them to maximise their operational expertise. Rolls Royce needs information such as income, expenditure and capital employed to be able to plan and prepare budgets for the future this information is very important to Rolls Royce as for example it can help them to work out any repair costs to engines being produced and how many extra components that maybe needed. Forecast is very important for Rolls Royce, as it can help them predict how many contracts they may receive and what companies to target in certain circumstances for example wars are predicted, this means the demand for military aircrafts will increase this will aid Rolls Royce to keep up with changing economic environments. Information such as pricing is also very important to Rolls Royce as they are the second largest company supplying engines to the aviation market they need to be able to set prices ahead of their competitors so they can win large contracts to stay in the game. Feedback from customers is very important not just from the customers Rolls Royce provides to but even to the extent of feedback from the public for example; emirates airlines customers expected more leg room in their planes, not only this the airline through research predicted more first class passengers if there planes where designed with more room and better bathroom facilities for the high class passengers. All this information could help Rolls Royce design and produce larger planes which require larger more complicated engines not only this it could set a new trend of better travel. 2. Management accounting techniques are necessary to run a business effectively. These techniques primarily affect costs and prices within the corporation. I. Budgeting A budget is developed to plan for the future. A company as big as Rolls Royce needs a master budget to predict costs and revenues for the year. Budgets can also be used to control stock levels, predict the amount of staff required on particular projects and how many hours they are required to work. These budgets can be compared with financial statements at the year end to see how consistent they have been in maintaining the budget and targets. Finally, budgets should include funds for investment opportunities, so when these opportunities arise Rolls Royce can take swift action for example Rolls Royce receives an order of 100 engines from an airline to be able to carry out such an order budgeting can help predict how much it may cost to produce these engines not only this but the number of new staff required. II. Benefits As I mentioned budgets can provide objectives and goals. These can motivate people to perform effectively, especially if the workforce was asked to contribute when the budget was set. Budgets can also force managers to make accurate use of Rolls Royces capital. Ultimately, Rolls Royce can organise the organisation because the budget affects all departments not just one due to business activities existing throughout the company. III. Limitation Budgets can reduce motivation in the workforce at Rolls Royce because staff will be under pressure to maintain targets of the budgets. Effects such as these result in stressful staff which may lead to them taking sick leave. Therefore, Rolls Royce will be short staffed in certain situations. A major issue that may arise due to budgets is that of conflict. Conflict can be good and bad in a workforce. In the case of Rolls Royce there might be departments arguing about unfair resources allocation, which is bad conflict. Therefore, if targets are not met, departments will blame each other and this will result in more conflict and a poor organisational culture. Budgets can encourage managers to overestimate costs so that they are not blamed if there is any overspending. Rolls Royce could lose out on lucrative deals if they do not budget for investment opportunities. b: I. Standard Costing Standard costing sets levels of costs and revenues which ought to be achievable when reasonable levels of performance are used, together with efficient working practices, to manufacture a product†. (Harrison, 1998:228) This management technique is very useful for Rolls Royce because they produce their own Engines. This costing method compares predetermined costs of products with actual costs incurred. Rolls Royce can calculate many variances, such as material, labour and overheads. The materials variance will show Rolls Royce how well they use their materials and how cheap they are purchasing materials. E.g. Rolls Royce budget to purchase 10,000kg of materials at  £2.00 per kg totalling to  £20,000, but really purchase 10,000kg at  £1.50 per kg totalling to  £15,000, there is a  £5000 favourable variance. This means that the purchase price of the materials was cheaper than expected. The labour variance will show the rate being paid to workers, and how efficiently the employees have been working. Finally, the overhead variances will show Rolls Royce the difference between overhead rates charged and budgeted on production. II. Benefits By setting standards Rolls Royce can identify weaknesses in the manufacturing system. This will allow them to rectify problems and produce effectively. Setting standards will also motivate people to maintain targets. If targets are not being met managers will be encouraged to review methods to reduce costs. This method represents the correct cost of a product and can inspire managers and employees to improve from year to year on saving costs. III. Limitations To have a well maintained system it will be costly for Rolls Royce but will be worthwhile. Due to prices changing frequently because of inflation, the system will need to be updated frequently which can be time consuming and therefore distracts managers/employees from production. If targets are not achieved, employees can lose motivation and this could affect the performance of the workforce. c) I. Pricing One of the most crucial decisions a company must make is the price of a product. Two main features that must be considered when setting a price on a product is the cost and revenue maximisation. There are three pricing methods; cost based pricing, going rate, and pricing policies. There are various methods of applying cost based pricing, but the most relevant for Rolls Royce is considering total costs. This method covers a profit margin and the cost of the product. This is very important to Rolls Royce as they are not the first largest company providing power systems to the aviation market by setting a price which is lower than GE Aviation its competitor they may be able to attract more contracts for example if GE Aviation Sold 20 engines at $20million Rolls Royce could sell the same amount of engines for $19.5 Million helping them achieve more sales and attract more customers. II. Benefits. Rolls Royce can benefit from cost plus pricing by many ways. Firstly, managers can set a mark up to their desire, there is no fixed limit on mark up but it must be reasonable and competitive. Baxter and Oxenfeldt (1961) state, cost plus pricing â€Å"offer a means by which plausible prices can be found with ease and speed, no matter how many products the firm handles†. (Drury, 2004:432) Finally, if all firms in the market have similar mark up and cost structures to Rolls Royce, there will be price stability, which is good for customers. Rolls Royce can benefit from the going rate because customers will buy from them due to their reputation as they operate in four different markets providing power system even though competitors will have the same price. Loss leader pricing is useful for Rolls Royce because when customers are attracted by a low price of aircraft or engine, it is almost certain that consumers will purchase a higher quantity of these systems. This compensates for the low mark up as more items are sold. III. Limitations. The main limitation of cost plus pricing is that the demand for the product is not taken into account. The going rate on products can be difficult to compare with competitors because; some companies might have lower production costs than others. Using a loss leader strategy to sell items can cause problems if you dont sell all the stock. If this occurs, prices can only be reduced further to clear out remaining stock, which subsequently leads to further losses. d) I. Long Term Decisions (Investment Appraisal) Rolls Royce will need to use investment appraisal techniques to decide whether certain investments will be worthwhile, e.g. supplying 20 Airbus A330 jets to air china. The most convenient method for these examples would be ‘payback. Payback is, â€Å"The time required for the cash inflows from a capital investment project to equal the cash outflows†. (Lucey, 2002:352) E.g. supplying air china 20 airbus A330 jets will cost  £500 million, and the turnover is  £100 million per year, therefore the payback period is 5 years. This method can also be used to decide between two investments, e.g. supplying Air China 20 Airbus A330 or supplying Singapore airlines 30 airbus A330. Depending on the payback period resulting from projected inflows and outflows, the company can decide which airline to supply too. The best choice will be the one that has the quickest payback period. II. Benefits. Payback is the most simple investment appraisal technique to calculate. This will be good for Rolls Royce when swift decisions are required. This method will be easy to understand at all levels of the company. Another benefit of this method is that it will prevent cash flow problems because money is recovered as soon as possible. III. Limitations. The major limitation of payback is that once the initial investment has been recovered, all future cash flows are ignored. This method also assumes that if the payback period is long the investment will not be successful. Hence, if Rolls Royce decides to supply engines to air china instead of Singapore airlines there will be a gradual payback period, does that mean the investment will not be successful? Finally, this method does not account for time value of money. Therefore, an investment now could be worth more in ten years. Read more: http://www.ukessays.co.uk/essays/accounting/rolls-royce-plc.php#ixzz2LvPZSk6S

Confessions For the Rest of Us :: Literary Analysis, God, Augustine of Hippo

Novels are written with the intent to entertain, textbooks to educate, and scripture to exhort. All writing has a purpose, intentional or otherwise. If this were not the case, writing would contain nothing of value. Autobiographies typically serve to inform the reader about the life of a specific person, yet, in Confessions, Augustine of Hippo displays loftier aims. Among other goals, he attempts to use his life story to indirectly guide others to God and truth, an objective to which he applies his considerable literary skill. Often famous historical icons seem to tower in the public eye, casting a shadow of influence that only increases through the ages; they seem somehow more than human. St. Augustine is just such a figure, yet his simple, candid commentary of his life in Confessions paints him as an ordinary man. Augustine went to great lengths to achieve this image, especially in the commencement of his narration. He begins by hyperbolizing his sin even in childhood stating, â€Å"At the time of my infancy, I must have acted reprehensibly† (Augustine 9), and continues this pattern of self-degradation throughout, not out of false humility, but to prove to his audience that he was not born a saint. Augustine spends greater time than necessary covering his ‘sin’ of stealing pears (Augustine 29-34), an act that most would consider a childish prank, and his sexual desires (in which he certainly was not the greatest sinner of his time) not only to explore the nature of transgression b ut also to build his reputation (or lack of it) with his reader (Augustine 24-28). Later in the narrative he describes what most would view as a moral triumph: I also recall how, when I had decided to enter for a poetry competition at the theatre, a soothsayer of some sort sent to ask what fee I would give him to ensure victory. But I replied that I hated and abominated those vile mysteries, and that even if the crown were immortal and made of gold, I would not allow a fly to be killed to bring about my success. For in his mysteries he would be going to kill animals, and by offering these creatures in honour of daemons, his intention was to gain their support for my winning. (Augustine 53-54) He then proceeds to condemn his intentions saying, â€Å"I refused sacrifice to daemons on my behalf; yet by adherence to that superstition I sacrificed myself to them† (Augustine 54).

Meiosis Modeling Activity Essay

Background Information Meiosis is the process by which eukaryotic organisms produce egg and sperm having half the genetic information (haploid) of the other cells in the organism’s body (diploid). You will notice some similarities to mitosis but some definite differences in meiosis that result in genetic diversity in the gametes as well as the offspring formed by the eventual fusion of the egg and sperm. Two of the most noted differences in meiosis are that 1) there are two complete divisions resulting in four daughter cells and, 2) meiosis has crossing over, an even that occurs in Prophase I that increases genetic variation in the gametes. Crossing over occurs between homologous chromosomes. These are the pairs of chromosomes in an organisms body that carry genes for the same trait located at identical positions on the two chromosomes. Even though they carry the same gene they may, however, possess different alleles for the gene which result in different forms of the trait. Pre-Lab: 1. Draw a tetrad in the space below and label the following: centromeres, sister chromatids, homologous chromosomes. 2. What are the two elements of meiosis that add variation to our population? (Hint: one occurs in prophase I and the other in metaphase I). 3. Which of the chromosomes #2-5 could be homologous with chromosome #1? Explain your answer. I think number 5 because it is the exact same as 1. Lab: 1. First view the recording on my message board under â€Å"Supplemental Learning Materials† for this lab. You will need the â€Å"code words† from the recording for one of your conclusion questions. Link to recording: http://www.connectionslivelesson.com/p2fwrdno8yk/ 2. After you have viewed the recording, gather your required materials. You will need 4 forks, 4 knives, 4 spoons, 6 rubber bands, and some twine or string to use as cell membrane. If you can have two different types of flatware that would be best (for example: 2 forks, 2 knives, and 2 spoons that are different than the other set of 2 forks, 2 knives, and 2 spoons). 3. Your model cell consists of 6 chromosomes (3 homologous pairs). Use the string to form the cell membrane for your cell(s). Begin with two forks, two knives, and two spoons (one of each from each set) inside your string cell membrane as shown in the recording. Proceed through each of the steps of meiosis using your flatware â€Å"chromosomes.† Use the textbook pages 324-325 for help. Phase Modeling Interphase Replicate the DNA of your chromosomes by adding a second fork, knife, or spoon to each existing fork, knife, and spoon. Hold each pair of â€Å"chromatids† together with a rubber band (centromere). Prophase I Create tetrads (XX) by pairing homologous chromosomes (set them next to each other). Model crossing over as best you can given the model we are using. Metaphase I Line up your tetrads along the metaphase plate. Model independent assortment. Anaphase I Move the homologous chromosomes to opposite ends of the cell. Telophase I You should have three chromosomes, knife, fork, and spoon, (each composed of two chromatids) in each of your two nuclei. Cytokinesis I Divide your cell membrane so that you have two daughter cells (two string circles for cells). Prophase II Check to make sure that each of your two cells contains three chromosomes made up of sister chromatids. Metaphase II Line your chromosomes up along the middle of each of your cells. Anaphase II Separate your sister chromatids (remove rubber band holding them together). Move one sister chromatid from each chromosome to opposite sides of your cell. Telophase II You should now have four nuclei, with three single chromosomes in each of the  cells. Cytokinesis II Divide your cell membranes so that you have four daughter cells (use more string). Data: Take 3 photos or create 3 drawings of your model as it looked in 3 different stages of meiosis as described in the table above. Indicate which stage of meiosis is shown in each photo/drawing. Include the photos or a scan of the sketches when you upload your lab to the drop box. Conclusion (6 points) 1. List the two code words that were given in the lab recording found on my message board. Chromosomes and fertilization 2. Does mitosis more closely resemble meiosis I or meiosis II? Explain your answer. More like Meiosis I because it only made two cells. 3. What is crossing over? When does it occur during meiosis? Why did you have difficulty modeling this element of meiosis using your â€Å"chromosomes?† Crossing over is the process in which homologous chromosomes exchange portions of their chromatids during meiosis. It occurs during prophase I. I had a hard time because you can’t really change the chromosomes so it was difficult to show. 4. Think about your modeling. Visually, what is the major difference between the separation of chromosomes between anaphase I and anaphase II There were four to separate then just two. 5. What is independent assortment? When does it occur during meiosis? How did you model this element of meiosis? 6. Which part of meiosis, meiosis I or meiosis II, is responsible for reducing the chromosome number by half in the cell? MEIOSIS II

Canon Marketing Project Essay

Introduction: About Canon Incorporation Canon Incorporation is a Japanese multinational company that specializes in manufacturing imaging and optical products worldwide. The company manufactures many products like cameras, lenses, camcorders, photo printers, office network multifunction devices, laser printers, laser multifunction devices, solution soft wares and many more Industry & Business products. Canon`s headquarters is situated in Ohtaku, Tokyo, Japan. The company was founded on 10th of August in the year of 1937. The company was founded by Takeshi Mitarai, Goro Yoshida, Saburo Uchida and Takeo Maeda in Tokyo, Japan. When the company was founded its name in 1934 was Kwanon named by Goro Yoshida and later in 1947 the name had changed to Canon Inc. The present Chairman and CEO of Canon Inc. is Fujio Mitarai. The company`s first product was Kwanon (1934) the Japan` First 35 mm focal-plane-shutter camera produced in prototype form. The company has three divisions; Consumer Business Unit, Office Business Unit and Industry & Others Business Unit. The divisions have spread their products in the following manner; Consumer Business Unit: Digital SLR Cameras, Compact Digital Cameras, Digital Camcorders, Lenses for SLR Cameras, Compact Photo Printers, Multifunction Inkjet Printers, Inkjet Printers, Commercial Photo Printers, Multimedia Projectors, Image Scanners, Network Cameras and Broadcast Equipment. Office Business Unit: Office Network Multifunction Devices, Laser Printers, Lase Multifunction Devices and Solution Software, Toner Cartridges, Digital Production Printers and Large-Format Inkjet printers. Industry & Others Business Unit: LCD Lithography Systems, Semiconductor Lithography Systems, Ophthalmic Equipment, Digital Radiography Systems, Document Scanners, Color Label/ Card printers, Personal Information Products, Handy Terminals, Components, Die Bonders, Organic LED Panel Manufacturing Equipment and Vacuum T hin-Film Deposition Equipment. The company`s foundation rise from guiding principles of San-Ji (Three selfs) that have been passed down since Canon was founded they are; Self-motivation, Self-management, Self-awareness. These Three Selfs continue to serve as the company`s most important guiding principles. Vision & Mission (2011-2015): Canon Inc. VISION Simple advanced solutions freeing people to live their dreams and lead enriched lives at home and at work. & to be a group of service creation companies that practices the principle of customer focus with a global perspective. MISSION To provide optimal value through marketing innovation that enhances security and peace of mind and supports creativity in all areas of life, work and society. Canon Incorporation has a DNA. It`s called Canon`s Corporate DNA: Canon had been developing Excellent Global Corporation Plan since 1996 when Fujio Mitarai became the Canon`s 6th company president. as three Phases till now Phase I (1996 – 2000), II (2001 – 2005), and III (2006 – 2010) which led the company to aim to the world`s No.1. Now the company is ready with its Excellent Global Corporation Plan Phase IV for the next 5 fiscal years 2011 – 2015. The history of the company started with the enterprising spirit to make the world`s best camera. THE TIMELINE OF HIGHLIGHTS & MILESTONES 1933: Precision Optical Instruments Laboratory was established. 1934: Kwanon Camera prototype developed. 1936: Hansa Canon Camera Introduced. 1937: Precision Optical industry, Co., Ltd. was founded. 1941: Japan`s first Indirect X-ray Camera Introduced. 1947: The company name changed to Canon Camera Co., Inc. 1955: New York branch office opened. 1957: Sole European distributor, Canon Europa, established. 1961: Canonet Camera Introduced. 1964: Canola 130 Calculator Introduced. 1967: Cameras in the right hand, business machines in the left. 1969: Company name changed to Canon Inc. 1970: PPC-1 mask aligner introduced. 1976: Premier Company Plan Launched. 1976: AE-1 SLR camera introduced. â€Å"The world’s first SLR camera with a built in microcomputer† 1979: LBP-10 Laser printer introduced. 1982: PC-10/20 personal copying machine introduced. 1985: BJ-80 Inkjet printer introduced. 1987: CLC-1 digital full-color copying machine introduced. 1987: EOS 650 AF SLR camera introduced. â€Å"EOS AF cameras & lens are one of the best ever produced† 1988: Corporate philosophy of Kyosei introduced with the company`s second inauguration. 1990: Toner cartridge collection &recycling program launched. 1996: Excellent global corporation plan launched. 2000: Canon Inc. ADRs listed on the New York Stock Exchange. 2000: PowerShot S100 DIGITA ELPH (DIGITAL IXUS) compact digital camera launched. â€Å"Canon`s PowerShot is one of the bestselling camera brand in the world.† 2002: EOS-1Ds Digital SLR camera launched. 2006: Image PROGRAF IPF9000 printer launched. 2007: ImagePRESS C7000VP digital press introduced. 2009: ImageRUNNER ADVANCE network multifunction device introduced. 2011: Excellent Global Plan Phase IV launched. 2012 – : â€Å"striving to create the best products possible†¦Ã¢â‚¬ ¦.† â€Å"Canon`s EOS cameras have the photographic power to break into the world of movie and television.† Even in the Hollywood the film makers use these camera functions for best results. Through new inventions, Canon is committed to meeting the ever-growing expectations for digital camera. In 2010, Canon has welcomed Oce N. V. of Netherlands into its group which helped canon to be the one in worlds best printers manufacturers. Canons equipment is also used widely in the Medical treatments in Japan and United States which led to many successful surgeries. In these ways, Canon is applying leading-edge imaging technology toward making people`s lives healthier. The company has an ample amount of production units around the world in the most optimum locations worldwide. Knowing that earth-friendly production is vital for the future, Canon relentlessly continues its focus on globally optimized production. The Company`s all Corporate Activities include; Research & Development (R&D), Design, Procurement, Production, Distribution, Sales & Marketing, Post-Purchase Services, Recycling, Environment, Quality. Corporate Social Responsibility (CSR). Business Highlights & Global ranking 2010 Canon was ranked in 216th for Net Sales Globally by FORTUNE Global 500 (Fortune, June26 2010 Issue). It was ranked in 190th in 2009. Canon was ranked in 202nd for Net Income Globally by FORTUNE Global 500 (Fortune, June26 2010 Issue). It was ranked in 131st in 2009. Canon Inc. was ranked in 93rd for Market Capitalization by FINANCIAL TIMES Global 500. It was ranked 104th in 2009.* Canon Inc. was ranked 7th in Technology Hardware & Equipment sector by FT Global 500.* *[Financial Times, May 29/30 2010 Issue] Canon Inc. was ranked 4th in the TOP TEN U.S. patent holders. i.e. 2,543 in No. of Patents. *Based on weekly patent counts issued by the United States Patent and Trademark Office. â€Å"Canon`s EOS cameras have the photographic power to break into the world of movie and television.† Even in the Hollywood the film makers use these camera functions for best results. Through new inventions, Canon is committed to meeting the ever-growing expectations for digital camera. In 2010, Canon has welcomed Oce N. V. of Netherlands into its group which helped canon to be the one in worlds best printers manufacturers. Canons equipment is also used widely in the Medical treatments in Japan and United States which led to many successful surgeries. In these ways, Canon is applying leading-edge imaging technology toward making people`s lives healthier. The company has an ample amount of production units around the world in the most optimum locations worldwide. Knowing that earth-friendly production is vital for the future, Canon relentlessly continues its focus on globally optimized production. The Michael Porter`s five competitive forces: Canon Inc. 1. Threat from potential new entrants: The Canon Incorporation now in the imaging industry has an ample amount of considerable standard as well as many competitors at the same time. But the company always needs to be deliberately awake to have a look at new entrants ready to break into the industry. It does have a threat from the new companies. The Canon Inc. has to be concerning about the important factors like price they throw newly into the market and product range they throw in the market. Bigger the new entrant, the more severe the competitive effect would be. If any new companies who come into the industry of imaging and printing will have the ability that can shift the interest of canon customers towards their brand then, the company will surely have to take care of the existing standards, as to how did the new company tried to take the minds off from the Canon. The company shall take up the strategies to avoid that situation with hitting promotions that will never turn up the customers towards other companies and brands. 2. Bargaining power of customers: Like it happens in the small scale companies the users of industrial products come never together exert pressure on the producer directly. The company receives the competition in this aspect indirectly may be not because of the direct bargaining of customers but, the willingness of the customers to pay such price for the product is all that matters and concerns. The Canon Inc. shall keenly receive the proper feedback about the price and willingness of customers to pay the price for their products from all the parts of the world. Through this measure the company can not only avoid the pressure upon the prices that the company charges but also upon the costs and investments. 3. Bargaining power of suppliers: The company will also have the pressure from the supplier’s side in bargaining. Suppose the Canon Inc. needs the plastic material to assemble their products, if the suppliers for the plastic i.e. the raw material to the company are very limited and the company have the situation only to depend upon them, they supplier will obviously have the chance and opportunity on the price they were paid. The company has to look at this important force. 4. Rivalry among the current players: The three important things to be kept in concern for Canon to overcome a lot of heavy competition from the already existing companies and brands are; (I) Prices that keeps on changing (II) Advertising and (III) Pressures on Costs, Product and so on. Mainly a heavy competition often imposed in the same industry in the market are from Nikon, Olympus, Sony, Fujifilm, Panasonic, Kodak, Samsung in the industry of camera (SLR and Compact) manufacturing. Nikkor AF from Nikon, Carl Ziess, Olympus Zuiko/ M Zuiko, Sigma, Tamron, Tokina in the industry of lens manufacturing. Nikon, Metz, Olympus in the industry of camera accessories manufacturing. Hewlett-Packard, Xerox, Ricoh, Samsung, IBM, NEC, Panasonic, Sony, Benq, LG etc. in the industry of office equipment, heavy printer, scanner, projector etc. manufacturing. Therefore because of such a heavy competition from many companies Canon Inc. has to be awake all the time with regard to the strategies, policies, promotions and prices of its competitors and plan the strategies accordingly. 5. Threats from substitutes: The threat from the substitutes is in fact most unsafe threat unlike others. Here it would be very severe because the product itself is getting substituted. For example, the mobile phone with a good camera facility to some extent substitutes the cameras at times. Therefore the target people has to be educated about the advantages of the company`s products and services properly. If the new product in the market substitutes the trend of the product then, the company has to care about their new products which would substitute the competitor`s products or at least competes with them. Corporate Social Responsibility (CSR) Policy Canon expresses its appreciation through its CSR (Corporate Social Responsibility) activities. In Vietnam, the focus is on the younger generations. Canon CSR activities also include support for the building of schools, volunteer projects in which the company`s employees help repair school facilities and plant trees, and donations of school supplies. At the heart of Canon CSR is the hope that the company`s ongoing efforts may help nurture the next generation of leaders. Marketing Policy of Canon Inc. Canon Inc. prefers to always take effort to achieve success in marketing unlike the product, sales & production fields. The marketing concept of Canon Inc. holds that consumers prefer to buy a product that best satisfies their needs. The main focus of the company is to know and understand the consumer needs and then produce products that satisfy their needs. According to Philip Kotler (One of the world`s most leading authorities in marketing management), Canon is one of very few handful number of companies which actually practice the marketing concept. Canon Inc. focuses on the customer and is organized to respond effectively to changing customer needs. The company has well-staffed marketing departments. Canon Inc. manufactures fax machines, printers, network devices, projectors etc. and sells them to various consumer, business and government markets. It makes the company benefited selling its goods to diverse set of markets. (As according to the statement given in the company`s official corporate profile) â€Å"[Canon companies worldwide do more than ordinary conventional sales and marketing. The thing that makes that more relevant is its one of its kind & unique customer services. They use leading-edge information and communication technology to connect consumers to the latest products, services and tailored solutions. Canon Inc. is a big family, which has spread to about 180 countries and regions. They develop trust and reputation for strength and reliability.]† The main step of Canon Inc. that really makes its marketing policies efficient is its GLOBAL SALES & MARKETING FRAMEWORK. This enables Canon Inc. have Regional Marketing Headquarters like Canon U.S.A, Canon Europe, Canon China, Canon Australia and Canon Marketing Japan. They make marketing policies not globally but all according to the region`s local market. This step was taken to improve the quality of marketing policies suitably according to the regions. Not all the regions would have the same kind of market; every region would have a different market. These regional heads make the policies individually suitable to different markets. Heavy number of staff like marketing managers etc. researches the local market and makes policies accordingly to the local market. This helps the company in a very effective way because of its one of its kind planning of marketing policies individually through regional marketing head offices. ——————————————– [ 1 ]. (Page 13, Philip Kotler, Marketing Management, Millennium Edn., Tenth Edition: Pearson Publishing, US. ISBN: 0-536-63099-2).

Bad College Essays 10 Mistakes You Must Avoid

Bad College Essays 10 Mistakes You Must Avoid SAT / ACT Prep Online Guides and Tips Just as there are noteworthy examples ofexcellent college essaysthat admissions offices like to publish, so are there cringe-worthy examples ofterrible college essays that end up being described by anonymous admissions officers on Reddit discussion boards. While I won’t guarantee that your essay will end up in the first category, I will say that you follow my advice in this article, your essay most assuredly won’t end up in the second. How do you avoid writing a bad admissions essay? Read on to find out what makes an essay bad and to learn which college essay topics to avoid. I'll also explain how to recognize bad college essays – and what to do toif you end up creating one by accident. What Makes Bad College Essays Bad What exactly happens to turn a college essay terrible? Just as great personal statements combine an unexpected topic with superb execution, flawed personal statements compound problematic subject matterwith poor execution. Problems With the Topic The primary way to screw up a college essay is to flubwhat the essay is about or how you’ve decided to discuss a particular experience. Badly chosen essay content can easily createan essay that is off-putting in one of a number of ways I’ll discuss in the next section. The essay is the place to let the admissions office of your target college get to know your personality, character, and the talents and skills that aren’t on your transcript.So if you start witha terrible topic, not only will you end up with a bad essay, but you risk ruining the good impression that the rest of your application makes. Some bad topics show admissions officers that you don’t have a good sense of judgment or maturity, which is a problem since they are building a class of college students who have tobe able to handle independent life on campus. Other bad topics suggest that you are a boring person, or someone who doesn’t process your experience in a colorful or lively way, which is a problem since collegeswant to create a dynamic and engaged cohort of students. Still other bad topics indicate that you'reunaware of or disconnected from the outside world and focused only on yourself, which is a problem since part of the point of college is to engage with new people and new ideas, and admissions officersare looking for people who can do that. Problems With the Execution Sometimes, even if the experiences you discuss could be the foundation of a great personal statement, the way you’ve structured and put together your essay sends up warning flags. This is because the admissions essay is also a place to show the admissions team the maturity and clarity of your writing style. One way to get this part wrong is to exhibit very faulty writing mechanics, like unclear syntax or incorrectly used punctuation. This is a problem since college-ready writing is one of the things that’s expected from a high school graduate. Another way to mess this up is to ignore prompt instructions either for creative or careless reasons. This can show admissions officers that you'reeither someone who simply blows off directions and instructions or someone who can't understand how to follow them. Neither is a good thing, since they are looking for people who are open to receiving new information from professors and not just deciding they know everything already. Ignoring directions to this degree is not creative, just annoying. College Essay Topics To Avoid Want to know why you're often advised to write about something mundane and everyday for your college essay? That's because the more out-there your topic, the more likely it is to stumble into one of these trouble categories. Too Personal The problem with the overly personal essay topic is that revealing something veryprivate can show that you don’t really understand boundaries. And knowing where appropriate boundaries arewill be key for living on your own with a bunch of people not related to you. Unfortunately, stumbling into the TMI zone of essay topics is more common than you think. One quick test for checking your privacy-breaking level:if it’s not something you’d tell a friendlystranger sitting next to you on the plane, maybe don’t tell it to the admissions office. Examples: Describinglosing your virginity, or anything about your sex life really. This doesn’t mean you can’t write about your sexual orientation – just leave out the actual physical act. Writing in too much detail about your illness, disability, any other bodily functions. Detailed meaningful discussion of what this physical condition has meant to you and your life is a great thing to write about. But stay away from body horror and graphic descriptions that are simply there for gratuitous shock value. Waxing poetic about your love for your significant other.Your relationshipis adorable to the people currently involved in it, but those who don't know you aren't invested in this aspect of your life. Confessing to odd and unusual desires of the sexual or illegal variety.Your obsession with cultivating cacti is wonderful topic, while your obsession with researching explosives is a terrible one. Some secrets are better behind lock and key. Or behind industrial strengthrack and pinion matching machined gears and pressure bolt. Too Revealing of Bad Judgment Generally speaking, leave past illegal or immoralactions out of your essay. It's simply a bad idea to give admissions officers ammunition to dislike you. Some exceptions might be if you did something in a very, very different mindset from the one you’re in now (in the midst of escaping from danger, under severe coercion, or when you were very young, for example). Or if your essay is about explaining how you'veturned over a new leaf and you have the transcript to back you up. Examples: Writing about committing crime as something fun or exciting. Unlessit's on your permanent record, and you'd like a chance to explain how you've learned your lesson and changed, don't put this in your essay. Describingdrug use or the experience of being drunk or high. Even if you're in a state where some recreational drugs are legal, you're a high school student. Your only exposure to mind-altering substances should be caffeine. Making upfictional stories about yourself as though they are true. You're unlikely to be a good enough fantasist to pull this off, and there's no reason to roll the dice on being discovered to be a liar. Detailing yourpersonality flaws. Unless you have a great story of coping with one of these, leave deal-breakers like pathological narcissism out of your personal statement. You're better off not airing your dirty laundry out in public. Seriously, no one wants to smell those socks. Too Overconfident While it's great to have faith in your abilities, no one likes a relentless show-off. No matter how magnificent your accomplishments, if you decide to focus your essay on them, it's better to describe a setback or a moment of doubt rather that simply praising yourself to the skies. Examples: Bragging and making yourself the flawless hero of your essay. This goes double if you're writing about not particularly exciting achievements like scoring the winning goal or getting the lead in the play. Having no awareness of the actual scope ofyour accomplishments.It's lovelythat you take time to help others, but volunteer-tutoring a couple of hours a week doesn’t make you a saintly figure. Cheering on a team? Awesome. Cheering on yourself? A little obnoxious. Too Clichà ©d or Boring Remember your reader. In this case, you're tryingto make yourself memorable to anadmissions officer who has been reading thousands of other essays. If your essay makes the mistake of being boring or trite, it just won’t register in that person’s mind as anything worth paying attention to. Examples: Transcribingyour resume into sentence form or writing about the main activity on your transcript. The application already includes your resume, or a detailed list of your various activities. Unless the prompt specifically asks youto write about your main activity, the essay needs to be about afacet of your interests and personality that doesn't come through the other parts of the application. Writing about sports. Every athlete tries to write this essay. Unless you have a completely off-the-wall story or unusual achievement, leave this overdone topic be. Beingmoved by your community service trip to a third-world country. Were you were impressed athow happy the people seemed despite being poor? Did you learn a valuable lesson about how privileged you are? Unfortunately, so has every other teenager who traveled on one of these trips. Writing about thistends to simultaneously make you sound unempathetic, clueless about the world, way over-privileged, and condescending. Unless you have a highly specific, totally unusual story to tell, don’t do it. Reacting with sadness to a sad, but very commonexperience. Unfortunately, many of the hard, formative events in your life are fairly universal. So, if you’re going to write about death or divorce, make sure tofocus on how youdealt with this event, so the essay is something only you could possibly have written. Only detailed, idiosyncratic description can save this topic. Going meta.Don’t write about the fact that you’re writing the essay as we speak,and now the reader is reading it, and look, the essay is right here in the reader'shand. It's a technique that seems clever, but has already been done many times in many different ways. Offering your ideas on how tofix the world. This is especially true if your solution is an easy fix, if only everyone would just listen to you. Trust me,there's just no way you are being realisticallyappreciative of the level of complexity inherent in the problem you're describing. Starting with a famous quotation. There usually is no need to shore up your own words by bringing in someone else's. Of course, if you are writing about a particular phrase that you've adopted as a life motto, feel free to include it. But even then, having it be the first line in your essay feels like you're handing the keys over to that author and asking them to drive. Using an everyday object as a metaphor for your life/personality.â€Å"Shoes. They are like this, and like that, and people love them for all of these reasons. And guess what? They are just like me.† Shoes are from several centuries ago and tend to be used as flower vases. And that's true for me too! Too Off-Topic Unlike the essays you’ve been writing in school where the idea is to analyze something outside of yourself, the main subject of your college essay should be you, your background, your makeup, and your future.Writing about someone or something else might well make a great essay, but not for this context. Examples: Paying tribute to someone very important to you. Everyone would love to meet your grandma, but this isn’t the time to focus on her amazing coming of age story. If you do want to talk about a person who is important to your life, dwell on the waysyou've been impacted by them, and how you will incorporate this impact into your future. Documentinghow well other people do things, say things, are active, while you remain passive and inactive in the essay. Being in the orbit of someone else's important lab work, or complex stage production, or meaningful political activism is a fantasticlearning moment. But if you decide to write about, your essay should be about your learning and how you've been influenced, not about the other person's achievements. Concentrating ona work of art that deeply moved you. Watch out for the pitfall of writing ananalytical essay about that work, and not at all about your reaction to it or how you’ve been affected since. Check out our explanation of how to answer Topic D of the ApplyTexasapplicationto get some advice on writing about someone else's workwhile making sure your essay still points back at you. If you write your essay about art, be theguy all the way on the right, looking right at the audience to explain what's happening. Don't be the guy who is totally absorbed bywhat he's looking at. (Image: Pieter Christoffel Wonder [Public domain], via Wikimedia Commons) Want to write the perfect college application essay? Get professional help from PrepScholar. Your dedicated PrepScholar Admissions counselor will craft your perfect college essay, from the ground up. We'll learn your background and interests, brainstorm essay topics, and walk you through the essay drafting process, step-by-step. At the end, you'll have a unique essay that you'll proudly submit to your top choice colleges. Don't leave your college application to chance. Find out more about PrepScholar Admissions now: Too Offensive With this potential mistake, you run the risk ofshowing a lack of self-awareness orthe ability to be open to new ideas. Remember, no reader wants to be lectured at. If that’s what your essay does, you are demonstrating an inabilityto communicate successfully with others. Also, remember that no college is eager to admit someone who is too close-minded to benefit from being taught by others. A long, one-sided essay about a hot-button issue will suggest that you are exactly that. Examples: Ranting at length about political, religious, or other contentious topics. You simply don't know where the admissions officer who reads your essay standson any of these issues. It's better to avoid upsetting or angering that person. Writing aone-sided diatribe about guns, abortion, the death penalty, immigration, or anything else in the news. Even if you can marshal facts in your argument, this essay is simply the wrong place to take a narrow, unempathetic side in an ongoing debate. Mentioninganything negative about the school you’re applying to. Again, your reader is someone who works there and presumably is proud of the place. This is not the time to question the admissions officer's opinions or life choices. Don't make your reader feel like they've suddenly gotten in the ring with you. College Essay Execution Problems To Avoid Bad college essays aren't only caused by bad topics. Sometimes, even if you’re writing about an interesting, relevant topic, you can still seem immature or unready for college life because of the way you present that topic – the way you actually write your personal statement. Check to make sure you haven't made any of the common mistakes on this list. Tone-Deafness Admissions officers are looking for resourcefulness, the ability to be resilient, and an active and optimistic approach to life – these are all qualities that create a thriving college student. Essays that don't show these qualities are usually suffering from tone-deafness. Examples: Being whiny or complaining about problems in your life. Is the essay about everyone doing things to/against you? About things happening to you, rather than you doing anything about them? That perspective is a definite turn-off. Trying and failing to use humor. You may be very funny in real life, but it's hard to be successfully funny in this context, especially when writing for a reader who doesn’t know you. If you do want to use humor, I'd recommendthe simplest and most straightforward version:being self-deprecating and low-key. Talking down to the reader, or alternately being self-aggrandizing. No one enjoys being condescended to. In this case, much of the function of your essay is to charm and make yourself likable, which is unlikely to happen if you adopt this tone. Being pessimistic, cynical, and generally depressive. You are applying to college because you are looking forward to a future of learning, achievement, and self-actualization. This is not the time to bust out your existential ennui and your jaded, been-there-done-that attitude toward life. Edvard Munch probably didn't submit "The Scream" as his admissions essay. He smartly saved all that existential angst for his post-bac! (Image: Eduard Munch [Public Domain], via Wikimedia Commons) Lack of Personality One good question to ask yourself is: could anyone else have written this essay? If the answer is yes, then you aren’t doing a good job of representing your unique perspective on the world. It’s very important to demonstrate your ability to be a detailed observer of the world, since that will be one of your main jobs as a college student. Examples: Avoiding any emotions, and appearing robot-like and cold in the essay. Unlike essays that you've been writing for class, this essay is meant to be a showcase of your authorial voice and personality. It may seem strange to shift gears after learning how to take yourself out of your writing, but this is the place where you have to put as much as yourself in as possible. Skipping overdescription and specific detailsin favor ofwriting only in vague generalities. Does yournarrative feel like a newspaper horoscope, whichcould apply to every other person who was there that day? Then you’re doing it wrong and need to refocus onyourreaction, feelings, understanding, and transformation. Your college essay isn't the place to be indistinguishable. Off-Kilter Style There’s some room for creativity here, yes, but a college essay isn’t a free-for-all postmodern art class. True, there areprompts that specifically call for your most out-of-left-field submission, or allow you to submit a portfolio or some other work sample instead of a traditional essay. But on a standard application, it's better to stick to traditional prose, split into paragraphs, further split into sentences. Examples: Submitting anything other than just the materials asked for on your application. Don't send food to the admissions office, don't write your essay on clothing or shoes, don't create a YouTube channel about your undying commitment to the school. I know there are a lot ofurban legends about "that one time this crazy thing worked," but they are either not true or about something that will not work a second time. Writing your essay in verse, in the form of a play, in bullet points, as an acrostic, or any other non-prose form.Unless you really have a way with poetry or playwriting, and you are very confident that you can meet the demands of the prompt and explain yourself well in this form, don't discard prose simply for the sake of being different. Using as many â€Å"fancy† words as possible and getting very faraway from sounding like yourself. Admissions officers are unanimous in wanting to hearyournot fully formed teenage voice in your essay. This means that you should write at the top of your vocabulary range and syntax complexity, but don't trade every word up for a thesaurus synonym. Your essay will suffer for it. If you dress like this every day, you can use all the fancy words you like. Failure to Proofread Most people have a hard time checking overtheir own work. This is why you have tomake sure that someone else proofreads your writing. This is the one place where you can, should – and really must – get someone who knows all about grammar, punctuation and has a good eye for detail to take a red pencil to your final draft. Otherwise, you look likeyou either don’t know the basic rules or writing (in which case, are you really ready for college work?) or don’t care enough to present yourself well (in which case, why would the admissions people care about admitting you?). Examples: Typos, grammatical mistakes, punctuation flubs, weird font/paragraph spacing issues. It's true that these are often unintentional mistakes. But caring about getting it right is a way to demonstrate your work ethic and dedication to the task at hand. Going over the word limit. Part of showing your brilliance is being able to work within arbitrary rules and limitations. Going over the word count points to a lack of self-control, which is not a very attractive feature in a college applicant. Repeating the same word(s) or sentence structure over and over again. This makes your prose monotonous and hard to read. Repetition: excellent for mastering the long jump, terrible for keeping a reader's interest. Bad College Essay Examples – And How to Fix Them The beauty of writing is that you get to rewrite. So ifyou think of your essay as a draft waiting to be revised into a better version rather than as a precious jewel that can’t bear being touched, you’ll be in far better shape to correct the issues that always crop up! Nowlet’s take a look at some actual college essay drafts to see where the writer is going wrong and how the issue could be fixed. Essay #1: The â€Å"I Am Writing This Essay as We Speak† Meta-Narrative Was your childhood home destroyed by a landspout tornado? Yeah, neither was mine. I know that intro might have given the impression that this college essay will be about withstanding disasters, but the truth is that it isn't about that at all. In my junior year, I always had in mind an image of myself finishingthe college essay months before the deadline. But as the weeks dragged on and the deadline drew near, it soon became clear that at the rate things are going I would probably have to make new plans formy October, November and December. Falling into my personal wormhole, I sat down with my momto talk about colleges. â€Å"Maybe you should write about Star Trek,† she suggested, â€Å"you know how you’ve always been obsessed with Captain Picard, calling him your dream mentor. Unique hobbies make good topics, right? You'll soundcreative!† I played with the thought in my mind, tapping my imaginary communicator pin and whispering "Computer. Tea. Earl Grey. Hot. And then an Essay." Nothing happened. Instead, I sat quietly in my room wrote the old-fashioned way. Days later I emerged from my room disheveled, but to my dismay, this college essay made me sound like justa guy who can't getover the fact that he'll never take the Starfleet Academy entrance exam. So, I tossedmy essay away without even getting to disintegrate it with a phaser set on stun. I fell into astate of panic. My college essay. My image of myself in senioryear. Almost out of nowhere, Robert Jameson Smith offered his words of advice. Perfect! He suggested students begin their college essay by listing their achievements and letting their essay materialize from there. My heart lifted, I took his advice and listed three of my greatest achievements - mastering my backgammon strategy, being a part of TREE in my sophomoreyear, and performing"I Am the Very Model of a Modern Major-General" from The Pirates of Penzance in public.And sure enough, I felt inspiration hit me and began to type away furiously into the keyboard about my experience in TREE, or Trees Require Engaged Environmentalists. I reflected on the current state of deforestation, and described the dichotomy of it being both understandable why farmers cut down forests for farmland, and how dangerous this is to our planet. Finally, I added my personal epiphany to the end of my college essay as thecherry on the vanilla sundae, as the overused saying goes. After 3 weeksof figuring myself out, I have convertedmyself into a piece of writing. As far as achievements go, this was definitely an amazing one. The ability to transforma human being into 603words surely deservesa gold medal. Yet in this essay, I was still being nagged by a voice that couldn't be ignored. Eventually, I submitted to that yelling inner voiceand decided that this was not the right essay either. In the middle of a hike through Philadelphia's Fairmount Park, I realized that the college essay was nothing more than an embodiment of my character. The two essays I have written were not right because they have failed to become more than just words on recycled paper. The subject failed to come alive. Certainly my keen interest in Star Trekand my enthusiasm forTREE are a great part of who I am, but there were other qualities essential in my character that did not come across in the essays. With this realization, I turned around as quickly as I could without crashing into a tree. What Essay #1 Does Well Here are all things that are working on all cylinders for this personal statement as is. Killer First Sentence Was your childhood home destroyed by a landspout tornado? Yeah, neither was mine. Funny, striking, memorable – this sentence has it all: A strange fact.There are different kinds of tornadoes? What is a "landspout tornado" anyway? A late-night-deep-thoughts hypothetical.What would it be like to be a kid whose house was destroyed in this unusual way? Direct engagement with the reader.Instead of asking â€Å"what would it be like to have a tornado destroy a house† it asks â€Å"wasyour house ever destroyed." Speaking of tornadoes, how awesome was the Wizard of Oz? Gentle, Self-Deprecating Humor That Lands Well I played with the thought in my mind, tapping my imaginary communicator pin and whispering "Computer. Tea. Earl Grey. Hot. And then an Essay." Nothing happened. Instead, I sat quietly in my room wrote the old-fashioned way. Days later I emerged from my room disheveled, but to my dismay, this college essay made me sound like just a guy who can't get over the fact that he'll never take the Starfleet Academy entrance exam. So, I tossed my essay away without even getting to disintegrate it with a phaser set on stun. The author has hiscake and eats it too here: both making fun of himself for being super into the Star Trekmythos, but also showing himself being committed enough to try whispering a command to the Enterprise computeralone in hisroom. You know, just in case. A Solid Point That Is Made Paragraph by Paragraph The meat of the essay is that the two versions of himself that the author thought about portraying each fails in some way to describe the real him. Neither an essay focusing on his off-beat interests, nor an essay devoted to his serious activismcouldcapture everything about a well-rounded person in 600 words. Great Exit With this realization, I turned around as quickly as I could without crashing into a tree. The essay illustrates its own stopping by having the narrator literally stop in the middle of a hike and narrowly avoid a collision. That’s funny and clever without being too gimmicky. The ending should be short and sweet, so your reader doesn't start wishing you'd turn into a human cannonball. (Image: fir0002via Wikimedia Commons.) Where Essay #1 Needs Revision Rewriting these flawed parts will make the essay shine. Spending Way Too Long on the Metanarrative I know that intro might have given the impression that this college essay will be about withstanding disasters, but the truth is that it isn't about that at all. In my junior year, I always had in mind an image of myself finishingthe college essay months before the deadline. But as the weeks dragged on and the deadline drew near, it soon became clear that at the rate things are going I would probably have to make new plans formy October, November and December. After 3 weeksof figuring myself out, I have convertedmyself into a piece of writing. As far as achievements go, this was definitely an amazing one. The ability to transforma human being into 603words surely deservesa gold medal. Look at how long and draggy these paragraphs are, especially after that zippy opening. Is it at all interesting to read about how someone else found the process of writing hard? Not really, because this is a very common experience. In the rewrite, I’d advise condensing all of this to maybe a sentence to get tothe meat of the actual essay. Letting Other People Do All the Doing I sat down with my momto talk about colleges. â€Å"Maybe you should write about Star Trek,† she suggested, â€Å"you know how you’ve always been obsessed with Captain Picard, calling him your dream mentor. Unique hobbies make good topics, right? You'll soundcreative!† Almost out of nowhere, Robert Jameson Smith offered his words of advice. Perfect! He suggested students begin their college essay by listing their achievements and letting their essay materialize from there. Twice in the essay, the author lets someone else tell him what to do.Not only that, but it sounds like both of the â€Å"incomplete† essays were dictated by the thoughts of other people and had little to do with his own ideas, experiences, or initiative. In the rewrite, it would be better to recast both the Stark Trekand the TREE versions of the essay as the author’s own thoughts rather than someone else’s suggestions. This way, the point of the essay – taking apart the idea that a college essay couldsummarize life experience – is earned by the author’s two failed attempts to write that other kind of essay. Don't be a passive panda. Be an active antelope. Leaving the Insight and Meaning Out of His Experiences Both the Star Trekfandom and the TREE activism were obviously important life experiences for this author – important enough to be potential college essay topic candidates.But there is no description of what the author did with either one, nor any explanation of why these were so meaningful to his life. It’s fine to say that none of your achievements individually define you, but in order for that to work, you have to really sell the achievements themselves. In the rewrite, it would be good to explore what he learned about himself and the world by pursuing these interests. How did they change him or seen him into the person he is today? Not Adding New Shades and Facets of Himself Into the Mix So, I tossedmy essay away without even getting to disintegrate it with a phaser set on stun. Yet in this essay, I was still being nagged by a voice that couldn't be ignored. Eventually, I submitted to that yelling inner voiceand decided that this was not the right essay either. In both of these passages, there is the perfect opportunity to point out what exactly these failed versions of the essay didn'tcapture about the author.In the next essay draft, I would suggest subtly making a point about his other qualities. For example, after the Star Trekparagraph, he could talk about other culture he likes to consume, especially if he can discussart forms he is interested in that would not be expected from someone who lovesStar Trek. Or, after the TREE paragraph, the author could explain why this second essay was no better at capturing him than the first. What was missing? Why is the self in the essay shouting – is it because this version paints him as an overly aggressive activist? Star Trek fans are a dime a dozen. But a Trekkie who is also a graffiti aficionado? Now that's a novel intersection of cultural tastes. Want to build the best possible college application? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in. Essay #2: The â€Å"I Once Saw Poor People† Service Trip Essay Unlike other teenagers, I’m not concerned about money, or partying, or what others think of me. Unlike other eighteenyear-olds, I think about my future, and haven't become totally materialistic and acquisitive. My whole outlook on lifechanged after I realized that my life was just being handed to me on a silver spoon, and yet there were those in the world who didn’t have enough food to eat or place to live. I realized that the one thing that this world needed more than anything was compassion; compassion for those less fortunate than us. During the summer of 2006, I went on a community servicetrip to rural Peru to help build an elementary school for kids there. I expected harsh conditions, but what I encountered was far worse. It was one thing to watch commercials asking for donations to helpthe unfortunate people in less developed countries, yet it was a whole different story to actually live it. Even after all this time, I can still hear babies cryingfrom hunger; I can still see the filthy rags that they wore; I can still smell the stench of misery and hopelessness. But my most vivid memory was the moment I first got tothe farming town. The conditions of it hit me by surprise; it looked much worse in real life than compared to the what our group leader had told us. Poverty to me and everyone else I knew was a foreign concept that people hear about on the news or see in documentaries. But this abject poverty was their life, their reality. And for the brief ten daysI was there, it would be mine too. As all of this re alization came at once, I felt overwhelmed by the weight of what was to come. Would I be able to live in the same conditions as these people? Would I catch adisease that no longer existed in the first world, or maybe die from drinking contaminated water? As these questions rolled around my already dazed mind, I heard a soft voice askingme in Spanish, â€Å"Are you okay? Is there anything I can do to make you feel better?† I looked down to see a small boy, around nineyears of age, who looked starved, and cold, wearing tattered clothing, comforting me. These people who have so little were able to forget their own needs, and put those much more fortunate aheadof themselves. It was at that moment that I saw how selfish I had been. How many people suffered like this in the world, while I went about life concerned about nothing at all? Thinking back on the trip, maybe I made a difference, maybe not. But I gained something much more important. I gained the desire to make the world a better place for others. It was in a small, poverty-stricken village in Peru that I finally realized that there was more to life than just being alive. What Essay #2Does Well Let's first point out what this draft has going for it. Clear Chronology This is an essay that tries to explain a shift in perspective. There are different ways to structure this overarching idea, but a chronological approach that starts with an earlier opinion, describes a mind changing event, and ends with the transformed point of view is an easy and clear way to lay this potentially complex subject out. Arranging your narrative in order of what happened when is a simple and surefire strategy. (Image: User:Lite via Wikimedia Commons) Where Essay #2Needs Revision Now let's see what needs to be changed in order for this essay to pass muster. Condescending, Obnoxious Tone Unlike other teenagers, I’m not concerned about money, or partying, or what others think of me. Unlike other eighteenyear-olds, I think about my future, and haven't become totally materialistic and acquisitive. This is a very broad generalization, which doesn’t tend to be the best way to formulate an argument – or to start an essay. It just makes this author sound dismissive of a huge swath of the population. In the rewrite, this author would be way better off just concentrate on what she want to say about herself, not pass judgment on â€Å"other teenagers,† most of whom she doesn’t know and will never meet. I realized that the one thing that this world needed more than anything was compassion; compassion for those less fortunate than us. Coming from someonewho hasn’t earned her place in the world through anything but the luck of being born, the word â€Å"compassion† sounds really condescending. Calling others "less fortunate" when you're a senior in high school has a dehumanizing quality to it. These people who have so little were able to forget their own needs, and put those much more fortunate in front of themselves. Again, this comes across as very patronizing. Not only that, but to this little boythe author was clearly not looking all that â€Å"fortunate† – instead, she looked pathetic enough to need comforting. Inthe nextdraft, a better hook could be making the essayabout the many different kinds of shifting perspectives the author encountered on that trip. A more meaningful essay would compare and contrastthe points of view of the TV commercials, to what the group leader said, to the author's own expectations, and finally to this child’s point of view. It may help to imagine you have the compound eyes of an insect. How many different perspectives can you see and describe? Vague, Unobservant Description During the summer of 2006, I went on a community servicetrip to rural Peru to help build an elementary school for kids there. I expected harsh conditions, but what I encountered was far worse. It was one thing to watch commercials asking for donations to helpthe unfortunate people in less developed countries, yet it was a whole different story to actually live it. Even after all this time, I can still hear babies cryingfrom hunger; I can still see the filthy rags that they wore; I can still smell the stench of misery and hopelessness. Phrases likeâ€Å"cries of the small children from not having enough to eat† and â€Å"dirt stained rags† seem likedescriptions, but they're really closer to incurious and completely hackneyedgeneralizations. Why were the kids were crying? How many kids? All the kids? One specific really loud kid? The same goes forâ€Å"filthy rags,† which is both an incredibly insensitive way to talk about the clothing of these villagers, and again shows a total lack of interest in their life. Why were their clothes dirty? Were they workers or farmerssotheir clothes showing marks of labor? Did they have Sunday clothes? Traditional clothes they would put on for special occasions? Did they make their own clothes? That would be a good reason to keep wearing clothing even if it had â€Å"stains† on it. The rewrite should either make this section more specific and less reliant on cliches, or should discard it altogether. The conditions of it hit me by surprise; it looked much worse in real life than compared to the what our group leader had told us. Poverty to me and everyone else I knew was a foreign concept that people hear about on the news or see in documentaries. But this abject poverty was their life, their reality. If this is the â€Å"most vivid memory,† then I would expect to read all the details that havebeen seared into the author'sbrain. What did their leader tell them? What was different in real life? What was the light like? What did the houses/roads/grass/fields/trees/animals/cars look like? What time of day was it? Did theyget there by bus, train, or plane? Was there an airport/train station/bus terminal? A city center? Shops? A marketplace? There are any number of details to include here when doing another drafting pass. Reading vague generalizations is like trying to make sense of this blurry picture. Is it flowers? Holiday lights? Confetti? Who knows. And after a while, who cares? Lack of Insight or Maturity But this abject poverty was their life, their reality. And for the brief ten daysI was there, it would be mine too. As all of this realization came at once, I felt overwhelmed by the weight of what was to come. Would I be able to live in the same conditions as these people? Would I catch adisease that no longer existed in the first world, or maybe die from drinking contaminated water? Without a framing device explaining that this initial panic was an overreaction, this section just makes the author sound whiny, entitled, melodramatic, and immature. After all, this isn’t a a solo wilderness trek – the authoris there with a paid guided program. Just how much mortality is typically associated with these very standard college-application-boosting service trips? In a rewrite, I would suggest including more perspective on the author's outsized and overprivileged response here. This would fit well with a new focus on the different points of view on this village the author encountered. Unearned, Clichà ©d â€Å"Deep Thoughts† But I gained something much more important. I gained the desire to make the world a better place for others. It was in a small, poverty-stricken village in Peru that I finally realized that there was more to life than just being alive. Is it really believable that this is what the author learned? There is maybe some evidence to suggest that the authorwas shaken somewhat out of a comfortable, materialistic existence.But what does â€Å"there is more to life than just being alive† even really mean? This conclusion is rather vague, and seems mostly a non sequitur. In a rewrite,the essayshould becompletely reoriented to discuss how differently others see us than we see ourselves, pivoting on the experience of being pitied by someone who you thought was pitiable. Then, the new versioncan end byon a note of being better able to understand different points of view and other people’s perspectives. It's important to include deep thoughts and insights into your essay - just make sure your narrative supports your conclusions! The Bottom Line Bad college essays have problems either with their topics or their execution. The essay is how admissions officers learn about your personality, point of view, and maturity level, so getting the topic right is a key factor in letting them see you as an aware, self-directed, open-minded applicant who is going to thrive in an environment of independence. The essay is also how admissions officers learn that you are writing at a ready-for-college level, so screwing up the execution shows that you either don’t know how to write, or don’t care enough to do it well. The main ways college essay topics go wrong is bad taste, bad judgment, and lack of self-awareness. The main ways college essays fail in their execution have to do with ignoring format, syntax, and genre expectations. What’s Next? Want to read some excellent college essays now that you've seen some examples of flawed one? Take a look through our roundup of college essay examplespublished by colleges and then get help with brainstorming your perfect college essay topic. Need some guidance on other parts of the application process? Check out our detailed, step-by-step guide to college applicationsfor advice. Are you considering takingthe SAT or ACTagain before you submit your application? Read aboutour famous test prep guides for hints and strategiesfora better score. Want to improve your SAT score by 160points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: